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If you can’t fix it… feature it.
There are always elements in life and business that are out of our control. Often these “obstacles” (or opportunities as I like to call them) are unchangeable fixtures in your neighborhood or community - ie, your location is remote… Your amenities are undersized… Your membership fee structure is high… Etc.
On occasion, however, the obstacle has little to do with your product and everything to do with the market and consumer confidence. As I write this post, the stock market is down another 401 points for the day and I’d rather not run the math on the total slide over the last week.
So we’re left with a choice. Do we allow the market to define our success? Or do we dictate how we leverage the market for success? In other words, “If you can’t fix it… Feature it.”
I’d encourage you to consider the upside of a volatile market… An uncertain stock market has created a run to “market safe havens”... Treasuries (ironically enough) and gold. But gold is at an all time high and US Treasuries were just downgraded!!!
As smart money looks for safe havens… What asset class has historically produced tremendous stability and upside but is now offered at historically low prices… Real Estate! With the volatility in the stock market, buyers should be running to a market that has already been reset over the last 5 years.
Perhaps more importantly, real estate conveys a personal benefit that far outweighs any fiscal upside. GE stock won’t bring the family together for a week at the lake, and municipal bonds won’t build memories with friends at the beach or on the golf course.
Remember, you can’t always control what happens to you in life… But you can control how you respond to it. Let’s take this negative of the stock market volatility and turn it into a positive.
If we can’t fix it, let’s feature it!
Posted on 08/10 at 10:40 AM
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