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Prospects don’t believe you…
Prospects don’t believe you…
However, they do tend to believe proof sources from major publications. For example, below are links to 2 articles which may help you with your buyers and sellers.
The 1st article appeared in the Wall Street Journal on June 1, 2011. It may prove to be helpful to your sellers as far as giving them a realistic understanding of the weakness of the home market as prices continue to slide and the importance of pricing their homes to market.
The 2nd article appeared in the Wall Street Journal this past weekend. In contrast the 1st article, the 2nd may give your prospects the confidence they need to make a buying decision as it paints a much more positive picture of the market. This article is appropriately titled, “Why It’s Time To Buy.”
In working with buyers and sellers, we need to always remember that people put a lot more faith in proof sources than they do in our personal opinions. Keep your eyes open for articles in newspapers and magazines that you can share with your buyers and sellers.
As always, let me know if I can be of assistance!
WSJ.com - Housing Imperils Recovery
WSJ.com - Why It’s Time To Buy
Posted on 06/07 at 10:39 AM
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