What
Philosophy
Lasting Change:
Johnny’s philosophy of customer service, based on the cornerstones of honesty and integirty, produced a loyal client following of “Raving Fans”.
Unlike many sales trainers, Johnny’s uncommon approach to training and consulting is the result of 29 years of real life developer sales experience. His “Customer for Life” mentality produced a three decade real estate career built on referrals and repeat business from satisfied owners. Real Estate the Right Way, is a proven program that will deliver meaningful, long term, change to your organization that will impact your bottom line well into the future.
Sum Total Selling:
“Marketing is too important to be left to the marketing department.” (David Packard of Hewlett Packard)
Sales don’t take place in a vacuum. A holistic approach to sales and marketing at Colleton River, Belfair, Berkeley Hall, and Hampton Lake, and the training of these service staffs, was one of the foundations for the success of these communities. Your staff, from the security officers, to the maintenance crew, to the food and beverage team, must understand their role in your sales and marketing efforts. Everyone is involved in sales!
In short, Sum Total Selling is the art of leveraging each member of your organization to craft the optimal environment to create new sales and “Raving Fans” for your community.